Supply chain Philosophy and characteristics at Airtel
At
the center of bharti Airtel’s Supply Chain Philosophy is partnership and
collaboration. The Supply Chain characteristics have therefore been defined
using the same approach, shown in the table below.
|
Supply Chain Characteristics
|
Bharti airtel Approach
|
|
Number & Structure
|
Fewer;
Clustered
|
|
Procurement personnel
|
Limited
|
|
Outsourcing
|
Strategic
|
|
Nature of Interactions
|
Cooperative,
positive-sum
|
|
Relationship focus
|
Mutually-beneficial
|
|
Relationship focus
|
Performance
|
|
Contract length
|
Long-term
|
|
Pricing practices
|
Target costing
|
|
Price Changes
|
Downward
|
|
Quality
|
Designed-in
|
|
Delivery
|
Smaller
Quantities (JIT)
|
|
Inventory buffers
|
Minimized, eliminated
|
|
Communication
|
Extensive;
multi-level
|
|
Communication
|
Collaborative;
two-way
|
|
Role in development
|
Substantial
|
|
Production flexibility
|
High
|
|
Technology sharing
|
Extensive
|
|
Dedicated investments
|
Substantial
|
|
Mutual commitment
|
High
|
|
Governance
|
Self-governing
|
|
Future Expectations
|
Considerable
|
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